The Two Gangsters of Marketing ~ SMM and SEO
Blog by Nikki Alvin-Smith
Is your business being held to ransom with expensive PPC [pay-per-click] and CAC [customer acquisition costs]? If the answer is yes, you are not alone.
Dynamic marketing techniques matter more than ever in today's frenetic world and the lack of net neutrality doesn't help businesses that seek to stay on a tight budget.
The action of buying visits to your site and earning visits to your site organically are both valuable methods of modern marketing tactics.
Those two gangsters of the marketing world, SMM [social media management] and SEO [search engine optimization] can extort significant funds from your bank account and it can become a bit of a racket if you are not experienced at navigating the ever changing landscape.
Social migration happens in all cultures. The social media population is no exception. SMM is time-consuming and the term 'influencer' has become a dirty word. Your key audience may drift about from platform to platform, and the continual increase in sandboxes that are available is mind-boggling, even to those of us that are marketing pros. It is essential to know where to go for good ROI and not become caught up in a state of paranoia about missing out,
Businesses that rely on PPC to drive sales are not activating the benefits of Google core changes.
Long term PPC expenses will be driven higher and higher for a business as the algorithms ascertain their productive value and cash in on the naivety of the business owner. It is much smarter to take a multi-pronged approach to marketing strategy. The value of having good content across all channels that is regularly updated is becoming increasingly important to successfully market a product or service. It is essential to move with the times. For example, did you know keywording is already 'old hat'? Talking about keywords is a bit like ‘back in the day’ techniques such as naming your business with an A or a number hoping to get it listed first online. Hiring a professional content writer and implementing a market strategy can save you thousands of dollars a year in pay-outs to the two gangsters of marketing, SMM and SEO.
Horse in a Kilt Media Inc., offers a stable full of marketing skills. Individually tailored PR/Marketing packages are available to suit a variety of budgets and requirements. To learn more about what is available please check in at Horse in a Kilt Media, Inc.
Whether you are looking for an exit strategy with sales boost for an existing business, starting-up an innovative product or service offering or are simply overwhelmed running the day to day business and seek a better build for its future, there’s no reason to sit on the sidewalk watching your competition march past. Professional writing and marketing help is just a click or phone call away, and it's more affordable than you might suppose. Approachable, accessible content is on hand and collaboration is fun and productive. Don't be shy to reach out and be prepared to be off to the races!
Her work has been printed in more than two hundred equestrian magazine titles worldwide and her published articles number in the thousands including travel and lifestyle press.
A Brit who has called New York home for more than 37 years, Nikki brings a unique perspective to her writing. Her experience as an international level Grand Prix dressage competitor, coach and worldwide clinician, with a youth spent showjumping and foxhunting, provides lots of educational truths and fun moments to share with the reader.
Additionally she has been a horse breeder/importer of Hanoverian, Dutch and Iberian horses for 25+ years.
Together with her husband Paul, also a Grand Prix dressage rider, she lives in the beautiful Catskill Mountains of New York and operates an organic hay farm and dressage yard. She is the proud mother of three children, Tristan, James and Chelsea (twins), and the latter two have kept with the horse riding as adults. Please visit Nikki's website to learn more about her.
Take A Look
Trying to figure out how to decide the best strategy is not always easy without a professional background in the marketing field. But you do know your business. That’s a great 1st step. The 2nd step to your success is to understand what the major components of marketing are and what they bring to the table. Here are the fundamental marketing services that Horse in a Kilt Media offers:
• Multi-platform Content Creation
• Content Strategy Development
• E-blasts/Drip Campaigns/Newsletters and use of AI
• Op-Ed Campaigns
• Promotional Campaigns and Event Management
• Brand Building Workshops
• Search Engine Optimized Content
• Media Relations
• Press Releases and Presser Distribution
• Social Media Management and Influencing
• Livestreaming/Podcasts/Webinars/Videography and Photography Services
Would You Like to Work With Us?
We'd love to work with you. Contact us using the form below and provide some details about yourself, your project and let us know how we can help!