Blog
The Two Gangsters of Marketing ~ SMM and SEO
Is your business being held to ransom with expensive PPC [pay-per-click] and CAC [customer acquisition costs]? If the answer is yes, you are not alone.
Dynamic marketing techniques matter more than ever in today's frenetic world and the lack of net neutrality doesn't help businesses that seek to stay on a tight budget.....
Seasoned PR/Marketing Specialist & Content Writer Pro Nikki Alvin-Smith Shares Some Notes on ROI
Nikki’s Notes: Raising ROI is a Cross Country Event Not A Flat Race.
The complexities of marketing spend in building a great ROI for business offer a gamut of challenges for even the most seasoned business owner. Successful brand building and sales gains require a long-term investment view and a carefully constructed content strategy.
Nikki explains it this way...
A Horse Owner Wouldn’t Employ A Plumber To Train Their Horse
Employing a company to boost your brand, sales and marketing prowess is not something to be taken lightly. It’s perhaps not too surprising to see some fairly serious faux pas statements and weird approaches taken by the generic ‘big boys’ in the space, regardless of their competence with AI software or SEO editing styles
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